Content Freshness

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Technical Definition

Content freshness refers to how recently content was created or updated. Google's QDF (Query Deserves Freshness) algorithm prioritizes recent content for time-sensitive queries. Updating content can improve rankings. Not all queries need freshness; evergreen topics are less affected. Signals: publication date, substantial content changes, engagement patterns.

Simple Explanation (ELI13)

Content freshness is about how new or updated your content is. For some topics (like news or trends), fresh content ranks better. For other topics (like 'how photosynthesis works'), older but accurate content is fine. If your content is about something that changes, update it regularly to keep ranking.

Related Terms

QDF, Content Updates, Evergreen Content, Publication Date

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