Technical Definition
An entity is a distinct, well-defined thing that search engines can understand: a person, place, organization, concept, or thing. Google's Knowledge Graph stores entity information. Entity SEO focuses on establishing your brand/content as recognized entities with clear attributes and relationships. Strong entity presence aids both traditional SEO and GEO.
Simple Explanation (ELI13)
An entity is a 'thing' that Google knows about: a person, company, place, or concept. Google's Knowledge Graph is like a giant database of entities and how they connect. If Google recognizes your brand as an entity (not just keywords), you're more likely to appear in knowledge panels and AI answers.
Related Terms
Knowledge Graph, Entity SEO, Brand, Named Entity
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