Technical Definition
CTR is the ratio of clicks to impressions, expressed as a percentage. In SEO: clicks from search results divided by impressions. Available in Google Search Console. Higher CTR indicates compelling titles and descriptions. Varies by position: position 1 has higher CTR than position 10. May indirectly affect rankings.
Simple Explanation (ELI13)
CTR stands for Click-Through Rate. If your page appears in search results 100 times and gets clicked 5 times, your CTR is 5%. Higher CTR means your title and description are compelling. You can see your CTR in Google Search Console and try to improve it with better titles.
Related Terms
Impressions, Clicks, Google Search Console, Title Tag
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