Technical Definition
Impressions are the number of times a page appears in search results. Counted when URL appears in viewport (for standard results) or when result is rendered (for special features). High impressions with low clicks indicates CTR improvement opportunity. Available in Google Search Console. Useful for understanding visibility even without clicks.
Simple Explanation (ELI13)
Impressions are how many times your page showed up in search results, even if nobody clicked. If your page appears in 1,000 searches but only gets 50 clicks, you have 1,000 impressions and 50 clicks. Looking at impressions helps you understand your visibility in search.
Related Terms
CTR, Clicks, Google Search Console, Visibility
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Claude Vincent is a technical SEO consultant focused on crawlability, rendering, and AI-search visibility. He writes the field guides and case studies at SEO ProCheck, with a bias toward the durable, unglamorous work that decides whether search engines and AI answer engines can actually read and cite a site.
About SEO ProCheck
Technical SEO consulting and GEO strategy with 20 years of enterprise experience. Case studies, resources, and tools for search and AI visibility.
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