Technical Definition
A conversion is a completed desired action: purchase, signup, form submission, download, etc. Set up as goals/conversions in analytics. Conversion rate = conversions / sessions. SEO success ultimately measured by conversions, not just traffic. Understanding conversion paths helps optimize landing pages and content strategy.
Simple Explanation (ELI13)
A conversion is when a visitor does something you want them to do, like buying a product, signing up for a newsletter, or filling out a contact form. Getting traffic is great, but conversions are what really matter for your business. You track them in Google Analytics.
Related Terms
Goals, Conversion Rate, Analytics, ROI
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