Technical Definition
Content refresh updates existing content to improve performance. Actions: update outdated information, add new sections, improve comprehensiveness, update title/meta, add multimedia, improve formatting. More efficient than creating new content when foundation is solid. Track before/after performance.
Simple Explanation (ELI13)
A content refresh is updating old content instead of creating new. You might add new information, update statistics, improve the formatting, or make it more comprehensive. It's often easier and more effective than starting from scratch, especially for pages that used to rank well.
Related Terms
Content Audit, Evergreen Content, SEO Updates, Traffic Recovery
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