Technical Definition
Content decay is gradual traffic decline as content becomes outdated or competitors publish fresher material. Identify via analytics: pages with downward traffic trends. Address through: content updates, freshness signals, competitive analysis. Regular content audits help catch decay early.
Simple Explanation (ELI13)
Content decay is when your pages slowly lose traffic over time because the content gets outdated or competitors create better stuff. Watch for pages where traffic is declining month over month. The fix is usually updating the content to be current and comprehensive again.
Related Terms
Content Audit, Content Freshness, Traffic Analysis, Updates
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