Technical Definition
Content repurposing transforms content into different formats: blog to video, video to blog, article to infographic, webinar to blog series. Extends content value, reaches different audiences, provides internal linking opportunities. Different from syndication; creates new assets rather than republishing.
Simple Explanation (ELI13)
Content repurposing is turning one piece of content into different formats. A blog post becomes a video, a webinar becomes a blog series, an article becomes an infographic. It lets you reach different audiences with the same core ideas and get more value from your content investment.
Related Terms
Content Strategy, Video SEO, Multimedia, Efficiency
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