Technical Definition
Geo-targeting delivers different content or ads based on user location. In local SEO: serving location-relevant content, targeting ads to specific areas. In international SEO: serving country/language versions. Methods: IP detection, GPS/device location, user settings. Avoid cloaking; ensure Googlebot can access all versions.
Simple Explanation (ELI13)
Geo-targeting shows different content to people based on where they are. A national chain might show nearby store locations. An international site might show the French version to French visitors. It's useful for relevance but make sure search engines can still crawl all your content.
Related Terms
Local SEO, International SEO, Personalization, Location
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