Technical Definition
Google's Webmaster Guidelines (now part of Google Search Essentials) define best practices and prohibited practices for appearing in search. Sections: technical requirements, spam policies, key best practices. Violating spam policies can result in manual actions. Updated periodically. Foundation for ethical SEO. Available at developers.google.com/search.
Simple Explanation (ELI13)
Google's Webmaster Guidelines (now called Search Essentials) explain what Google wants websites to do and not do. Following them keeps you safe from penalties. They cover technical stuff, spam rules, and best practices. Every SEO should read them. Find them on Google's developer documentation.
Related Terms
Google Guidelines, Best Practices, Manual Action, White Hat SEO
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