Quick Reference
Element Code: HR-006
Issue: Hreflang set lacks x-default annotation
Impact: No fallback for users in regions without specific versions
Fix: Add hreflang="x-default" pointing to default/fallback page
Detection: Hreflang validators, Screaming Frog
What Is This Issue?
The x-default hreflang specifies which page to show when no other language annotation matches the user. This is typically your main language version or a language selector page.
Why This Matters for Your Website
Without x-default, search engines have no guidance for users in regions without matching content. This can result in inconsistent or inappropriate results.
How to Fix This Issue
- Add x-default: Point to default version or language selector
- Choose wisely: Usually your primary language or a selector page
Tools for Detection
- Hreflang validators: Check for x-default
TL;DR (The Simple Version)
Your hreflang set is missing x-default. Add it to specify which page should show for users who do not match any of your specific language targets.
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