- Element Code: LOC-005
- Issue: Page lacks LocalBusiness structured data
- Impact: Missed rich-result eligibility and weaker entity signals
- Fix: Add valid LocalBusiness JSON-LD matching your NAP
- Detection: Rich Results Test, Schema validator
What this issue means
LocalBusiness schema is structured data (ideally JSON-LD) that tells search engines your business name, address, phone, hours, geo-coordinates, and type. It strengthens how clearly Google understands your business as an entity.
Why it matters
Accurate LocalBusiness markup reinforces your NAP, supports knowledge-panel and rich-result eligibility, and helps disambiguate your business from similarly named ones. It's a low-effort, high-clarity signal.
How to fix it
- Add JSON-LD with the correct
@type(use the most specific subtype, e.g.,Dentist,Restaurant). - Include name, address (PostalAddress), telephone,
openingHours,geo, andurl. - Match it exactly to your canonical NAP and GBP.
- In WordPress, RankMath's Local SEO module or a schema plugin can output this automatically.
- Validate with Google's Rich Results Test.
Common mistakes
- Marking up information that doesn't match the visible page or GBP.
- Using the generic
LocalBusinesstype when a specific subtype exists. - Invalid JSON-LD that fails validation silently.
Tools
Google Rich Results Test, Schema.org validator, and RankMath's schema generator.
Related: Schema Markup FAQ
Related local SEO checks: Google Business Profile · NAP Consistency · Local Citations · Reviews · Local Schema · Local SEO FAQ
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Claude Vincent is a technical SEO consultant focused on crawlability, rendering, and AI-search visibility. He writes the field guides and case studies at SEO ProCheck, with a bias toward the durable, unglamorous work that decides whether search engines and AI answer engines can actually read and cite a site.
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