Keyword Density

Technical Definition

Keyword density is the percentage of times a keyword appears relative to total word count. Once considered important, now largely obsolete as a metric. Over-optimization (keyword stuffing) is penalized. Focus instead on natural language, semantic relevance, and comprehensive topic coverage. No optimal density exists; write naturally for users.

Simple Explanation (ELI13)

Keyword density is how often a keyword appears compared to the total words on a page. In the old days, people thought repeating keywords a lot helped rankings. Now it can actually hurt you. Just write naturally. If your keyword appears where it makes sense, that's enough. Don't force it in repeatedly.

Related Terms

Keyword Stuffing, On-Page SEO, Content Optimization, Natural Language

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