Technical Definition
CRO improves the percentage of visitors who convert. Techniques: A/B testing, UX improvements, copy optimization, trust signals, checkout optimization. Complements SEO: traffic means nothing without conversions. Overlap with SEO: page speed, content quality, mobile experience. CRO insights can inform content and landing page optimization.
Simple Explanation (ELI13)
CRO is about getting more of your visitors to buy or sign up. If 100 people visit and 2 buy, CRO tries to make that 3 or 4. It works hand-in-hand with SEO: SEO brings people to your site, CRO turns them into customers. Things like page speed and user experience affect both.
Related Terms
Conversion, UX, A/B Testing, E-commerce
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