Technical Definition
Shopping Actions was Google's commission-based shopping program (now part of Buy on Google). Allowed purchases directly on Google surfaces. Evolved into various free and paid shopping features. E-commerce sites should stay current with Google Shopping program changes for maximum visibility.
Simple Explanation (ELI13)
Shopping Actions was Google's program for letting people buy directly through Google. It's changed names and evolved over time. The key is that Google shopping keeps adding features for buying without leaving Google. Stay updated on Google Shopping features for your e-commerce SEO.
Related Terms
Google Shopping, E-commerce, Merchant Center, Buy on Google
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