Technical Definition
Multi-channel funnels show how different channels contribute to conversions over time. In GA4: Advertising > Attribution reports. Shows organic's role in conversion paths even when it's not the final touchpoint. Important for understanding SEO's full contribution beyond last-click.
Simple Explanation (ELI13)
Multi-channel funnels show how different channels (organic, paid, social, etc.) work together to create conversions. Someone might find you through organic search, leave, then come back through an ad and buy. These reports show organic's role even when it wasn't the final click.
Related Terms
Attribution, GA4, Conversion Paths, Channel Analysis
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