Technical Definition
SEO reporting communicates SEO performance to stakeholders. Components: KPI trends, ranking changes, traffic analysis, conversion data, work completed, issues identified, recommendations. Tools: Looker Studio, manual reports, SEO tool exports. Frequency: monthly or quarterly typically. Tailor detail level and metrics to audience (executives vs. marketing team).
Simple Explanation (ELI13)
SEO reporting is showing the results of your SEO work to stakeholders. A good report includes traffic trends, ranking changes, conversions from search, and what work was done. Make it understandable for your audience. Executives want high-level results; marketing teams might want more detail.
Related Terms
KPIs, Analytics, Looker Studio, Stakeholders
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