Technical Definition
Competitive analysis in SEO examines competitors' search strategies to inform your own. Areas: ranking keywords, content strategy, backlink profiles, technical implementation, SERP features owned. Tools: Ahrefs, Semrush competitor analysis. Identifies gaps and opportunities. Understand both direct competitors and SERP competitors (sites ranking for your target keywords).
Simple Explanation (ELI13)
Competitive analysis is studying what your competitors are doing in SEO to learn from their successes and find their weaknesses. Look at what keywords they rank for, what content they've created, who links to them. This helps you find opportunities they've missed and understand what's working in your industry.
Related Terms
Keyword Research, Content Gap, Link Analysis, Strategy
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