Technical Definition
International SEO optimizes websites for multiple countries or languages. Key considerations: URL structure (ccTLDs, subdirectories, subdomains), hreflang implementation, localized content, geo-targeting in GSC, language-specific keyword research. Challenges include managing duplicate content across versions and building local authority in each market.
Simple Explanation (ELI13)
International SEO is optimizing your website to rank in multiple countries or languages. If you want to show up in Google France and Google Germany, you need international SEO. This includes having the right URL structure, using hreflang tags, and creating content that's truly localized, not just translated.
Related Terms
Hreflang, ccTLD, Localization, Geo-Targeting
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