Page Experience Update

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Technical Definition

Page Experience Update (2021) made user experience a ranking factor. Components: Core Web Vitals (LCP, FID→INP, CLS), mobile-friendliness, HTTPS, no intrusive interstitials. Not dominant factor but can be tiebreaker. Mobile page experience rolled out first. Focus on providing excellent UX regardless of ranking impact.

Simple Explanation (ELI13)

The Page Experience Update made user experience officially count for rankings. It includes Core Web Vitals (speed and smoothness), mobile-friendliness, security (HTTPS), and not having annoying pop-ups. It won't make bad content rank well, but if two pages are similar, the better experience might win.

Related Terms

Core Web Vitals, Mobile-First, HTTPS, UX

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