Technical Definition
Shopping intent (transactional intent) indicates searcher is looking to purchase. Signals: product names, 'buy,' 'price,' 'deal,' 'cheap,' 'near me' modifiers. Google shows shopping results and Product panels for these queries. E-commerce pages should target shopping intent keywords. Different optimization approach than informational content.
Simple Explanation (ELI13)
Shopping intent is when someone is searching to buy something. Searches like 'buy iPhone 15' or 'running shoes price' show shopping intent. Google shows more shopping results for these searches. E-commerce pages should target these terms, while blog content targets informational searches.
Related Terms
Search Intent, Transactional Keywords, E-commerce, SERP Features
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