MUM (Multitask Unified Model)

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Technical Definition

MUM is Google's advanced AI model, 1,000x more powerful than BERT. Multimodal (understands text, images, eventually video/audio) and multilingual. Can understand complex queries requiring multiple steps and information synthesis. Powers some AI features in search. Represents Google's direction toward AI-first search understanding.

Simple Explanation (ELI13)

MUM is Google's super-advanced AI that understands not just text but images too, and can work across languages. It can handle complex questions that need information from multiple sources. Google uses MUM to answer complicated queries that older technology struggled with, like 'I hiked Mt. Adams, want to hike Mt. Fuji, what should I prepare?'

Related Terms

BERT, Google Algorithm, AI, Multimodal

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