Technical Definition
Local citations are online mentions of a business's NAP. Structured citations appear in business directories (Yelp, Yellow Pages, industry directories). Unstructured citations appear in blogs, news, and other content. Citation quantity and quality affect local rankings. Focus on consistent NAP across major directories and industry-specific listings.
Simple Explanation (ELI13)
Citations are places where your business name, address, and phone appear online. They include directory listings like Yelp and Yellow Pages, plus mentions on other websites. Having your business correctly listed in many places helps Google trust that you're a real, legitimate business.
Related Terms
NAP, Local SEO, Business Directories, Local Rankings
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