Technical Definition
Reviews are customer feedback on platforms like Google, Yelp, and industry sites. Major local ranking factor and conversion influence. Key metrics: quantity, recency, rating, response rate. Management includes: encouraging reviews, responding to all reviews (especially negative), monitoring across platforms. Fake reviews violate platform policies and can result in penalties.
Simple Explanation (ELI13)
Reviews are customer ratings and comments about your business. They're hugely important for local SEO because Google considers them when deciding which businesses to show. Having lots of recent, positive reviews helps rankings. Always respond to reviews, especially negative ones, to show you care about customers.
Related Terms
Google Business Profile, Local Pack, Reputation Management, Trust
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