Technical Definition
UTM parameters are tags added to URLs to track traffic sources in analytics. Parameters: utm_source (where), utm_medium (how), utm_campaign (why), utm_term (keyword), utm_content (variant). Used for tracking marketing campaigns, email, social posts. GA4 recognizes UTMs automatically. Plan naming conventions for consistent reporting.
Simple Explanation (ELI13)
UTM parameters are tags you add to URLs to track where traffic comes from. If you share a link in an email, you can add UTMs to see exactly how many clicks came from that email in Google Analytics. The main ones are source (like 'newsletter'), medium (like 'email'), and campaign (like 'july-promo').
Related Terms
Google Analytics, Campaign Tracking, Traffic Sources, Attribution
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