Technical Definition
Ranking factors are signals Google uses to determine search result positions. Confirmed factors include: content relevance and quality, backlinks, page experience, mobile-friendliness, HTTPS, and RankBrain. Hundreds of signals interact through machine learning. Google rarely confirms specific factors. Focus on user experience and quality rather than chasing individual factors.
Simple Explanation (ELI13)
Ranking factors are all the things Google considers when deciding which pages to show first. There are hundreds of them, and Google doesn't reveal exactly what they are or how much each matters. The main ones are great content, good links from other sites, fast loading, and mobile-friendliness.
Related Terms
Google Algorithm, SEO, Content Quality, Backlinks
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