Technical Definition
SERP features are non-standard results enhancing the search page: featured snippets, knowledge panels, image packs, video carousels, People Also Ask, local packs, shopping results, news boxes. Opportunity: own SERP features for visibility. Challenge: features can reduce organic clicks (zero-click searches). Track feature presence in rank tracking.
Simple Explanation (ELI13)
SERP features are special elements on Google's results page beyond the normal blue links. Featured snippets, image carousels, video results, 'People Also Ask,' and local map packs are all SERP features. Getting your content into these features can bring more visibility, though sometimes they mean people don't need to click at all.
Related Terms
Featured Snippet, Knowledge Panel, Local Pack, Rich Results
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