Technical Definition
People Also Ask (PAA) is a SERP feature showing related questions with expandable answers. Questions update dynamically as users interact. Opportunity: appearing in PAA can drive traffic and establish authority. Optimization: answer related questions clearly in your content, use question-based headings, provide concise initial answers.
Simple Explanation (ELI13)
People Also Ask is that box in Google with related questions that expand when you click them. It's a chance to get extra visibility if your content answers those questions. Look at what questions appear for your target topics and make sure your content answers them clearly.
Related Terms
SERP Features, FAQ, Content Optimization, Questions
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