Ranking Signals

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Technical Definition

Ranking signals are data points Google collects and uses in ranking algorithms. Include: on-page elements (content, structure), off-page elements (links, mentions), technical factors (speed, security), user signals (potentially engagement metrics). Signals are processed through machine learning models to determine rankings. Terminology often used interchangeably with ranking factors.

Simple Explanation (ELI13)

Ranking signals are the pieces of information Google collects about web pages and uses to decide rankings. Things like what words are on the page, who links to it, how fast it loads, and whether people seem satisfied with it. Google combines all these signals to figure out which pages deserve top spots.

Related Terms

Ranking Factors, Google Algorithm, SEO, Signals

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