Technical Definition
Multi-location SEO manages online presence for businesses with multiple physical locations. Challenges: maintaining consistent NAP, creating unique location pages, managing multiple GBP listings, scalable review management. Strategies: location-specific content, local link building per location, centralized yet locally-relevant approach.
Simple Explanation (ELI13)
Multi-location SEO is managing local SEO for businesses with many locations, like a restaurant chain or bank with branches. Each location needs its own Google Business Profile and ideally its own landing page. The challenge is keeping everything consistent while also making each location feel locally relevant.
Related Terms
Local SEO, Google Business Profile, Local Landing Pages, NAP
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